In the field of human communication, the relationship between two attractive and attracted individuals -far more than a conventional relationship- can be the source of psychological-educational changes. As a result of attraction, people reach a state of mania towards an attractive figure and based on such a state, they try to follow that figure. Considering the life and speech of Ahl al-Bayt (pbut) as a source full of religious attractions that lead to human salvation, as well as placing the Valayah of Ahl al-Bayt (pbuh) as the point of focus by Muslim propagators in Islamic propaganda, will pave the way for the audience to follow the example of those nobles. The such attraction includes various fields of material and spiritual, personal and social life. As a result, the believers’ passion for Ahl al-Bayt (pbut) calls faithful believers to follow their instructions more appropriately. But how does such attraction come about and what process does it go through to manifest its educational effects? This research aims to examine the mission of Muslim propagators and preachers in propagating and promoting Islamic teachings, concentrating on the attraction due to the Valayah of Ahl al-Bayt (pbut). Such a goal will be clarified by explaining how people are fascinated by this Valayah and clarifying the educational role and psychological effects of that fascination in life. The research method is a combination of descriptive-analytical methods and qualitative content analysis in an exploratory-inferential manner. As a result, the more diligent and successful the religious propagators are in acquainting the audience with the transcendental status of the Ahl al-Bayt (pbut), the followers of the Ahl al-Bayt (pbut) will be more attracted to the Valayah of those nobles, and as a result, they will congregate better and more visible with them in opinion and action.
Keywords: attraction, the attraction of the Valayah, psychological-educational role, the mission of Muslim propagators, religious propagation.