In the new world, many human phenomena are not limited by borders. Cyberspace provides the platform for the expansion of these phenomena, and traditional geopolitical boundaries become less relevant. In fact, cyberspace is moving towards an expansion where the development of civilization, culture, and lifestyle is intricately linked to the interaction between virtual and physical spaces. Virtual platforms, such as social networks and messaging apps, are among the virtual phenomena where social interactions take place. In this era, these platforms are considered crucial for religious propagation. Given the nature of managing cyberspace, many religious preachers operate within domestic platforms limited to national borders. The focus of this research is to investigate whether religious propagation can succeed solely on these platforms or if they need to become global to thrive in this era. The hypothesis of this study suggests that religious advertising in this era, emphasizing platforms confined within national borders, will not be successful. Therefore, there is a need to expedite preparations for globalizing these platforms. This research is conducted with a sociological approach using the agency-structure theoretical framework.