One of the effective factors in propagating religion, is creating the impression of intimacy in the audience. The emotions resulting from this concept are important both from the perspective of psychological analysis and from the perspective of the psychology of religious propagation, and it creates a more suitable ground for the penetration of the message from the stage of the mind to the heart, and it has a very effective motivational effect by stimulating the principles of action such as desire and fervor. This article, after referring to the above-mentioned analytical parts in a descriptive-analytical way, deals with induction and research reflections on the propagation method of Imam Sadiq (a.s.), in order to find the effective factors in creating this “intimacy”. One of the results of this research is that the type of clothing and the quality of verbal communication and the manner and tone of speaking with the audience and expressing a sense of sympathy etc, are among the effective factors in creating this sense , and since the power of social reformation of the concept of intimacy is very high, therefore, it should be taken into account in propagation policy-making and strategies, and the religious texts reported from Imam Sadiq (a.s.) in the traditions, have paid much attention to the motivational power of the sense and concept of intimacy.